The 2012 Say Media Christmas Party was held in the Distillery District inside The Fermenting Cellar on Thursday December 6th 2012. It started at 6pm and went until 2:30 and the walls were painted red with excitement and holiday cheer.
Say Media is a digital publishing company that creates exceptionally cool media brands. Through its technology platform and media services, the company enables content publishers to build passionate communities around key consumer interest areas such as Food, Technology and Lifestyle.
Say Media provides the easily measured means by which this planet’s biggest brands are best equipped to engage with passionate audiences.
Content is social currency. It’s what most brands use to build their identities, and it’s what we all trade and share in social networks – good content gives us a reason to communicate with each other.
Great brands and great editors understand that content is a currency and now the lines are blurring on how readers consume content, how they buy things, and how all of the ideas generated from lifestyle content affect an audience’s purchase behavior.
Say Media was established during this time of great transition and has set a new standard for how digital content is created and consumed. Their advanced web portals seamlessly integrate content, community and commerce into a beautiful rich layered experience that is led by editors with strong viewpoints who connect with readers in personal ways. Here are some of these people.
Below is Paul Coulter, a search engine optimization genius whom you can follow on Twitter @TorontoSEOfirm
Ladies, Geraldine Faruer and Veronica Sky
The Fermenting Cellar and Stone House Catering
Originally constructed in 1859 on what was then Toronto’s waterfront, the Fermenting Celler building has now been transformed into the most unique event platform in the Greater Toronto Area. Located on the west side of the Distillery District, there is easy access from Parliament Street, and winter festivals including the Toronto Christmas Market pose no impediment to attending events at this facility.
The evening’s festivities were punctuated by performances from The Young Empires, after delicious musical serenades by the talented DJs Keisuke & Xavier.
The Fermenting Cellar can accommodate over 400 people for a sit-down meal, and more for standing. On this Thursday night there were almost 600 people inside the venue, and the heavy timber beams and trusses above the original Kingston limestone walls were lavishly coloured with rich red light. It was a party!
The 2012 Say Media Christmas Party was a night to remember.
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The couple had divided earlier in the day to attend separate events and they chose to met up again in the Distillery for a reception hosted by Ontario Premier Dalton McGuinty inside the historic Fermenting Cellar building located on the south west corner of the property. It was here where throngs of eager supporters awaited their arrival and where the crowd was the loudest.
On Wednesday August 31st 2011 the cast and crew of Nikita descended on The Distillery District to shoot nine scenes from episode five of their second season. It is really fun watching a film crew come in and take over for a night. It’s neat to watch how they makeover the brick buildings and cobblestone lanes of The Distillery to resemble some other part of the world. Usually its a period piece or sometimes its Eastern Europe, or both… This shoot needed The Distillery to look like Russia.
At midnight, Patrick Tidy, the 1st Assistant Director marshaled the entire crew outside to fetch three exterior shots in Distillery Lane. They parked a white BMW right where building 12 and building 5 meet and the cobblestones were suitably wet down and lit up to provide a romantic backdrop for a tender moment between Michael and Nikita. Presumably they just escaped from somewhere and now finally had time for a kiss? Well dressed steam hoses were back lit by sources off camera to make this steamy moment even moister in the close-ups. You can see the exterior of Bldg 58 is nicely illuminated in the background, and all the metallic chairs and granite tables that usually adorn the courtyard have been packed away around the corner for this cinematic occasion. Rene Ohashi, the Director of Photography, gave the bricks a pale sodium lamp glow, ‘a queer yellow light’, while the foreground action was lit primarily with the overhead 6×6 bounce that you can see in the photo above.