Mint Boutique Brings a Fresh Take on Fashion to the Distillery

After years of involvement in the Toronto retail scene, Lisa Anderson recently launched her own fashion and housewares store in the Distillery District.  Mint Boutique opened its doors last December, just in time to ring in the New Year of 2013 in style. Nestled beside the new condominium development on Cherry Street and Tank House Lane, Mint Boutique lives on Rack House Mews in the core of the Distillery. This new addition to the historical Distillery District is an embodiment of the neighbourhood’s multi-dimensional nature as not only a rich destination for tourism, but also a thriving community to live. Mint Boutique always stocks new merchandise, so that local Distillery dwellers can rely on swinging by the shop to find fresh style staples.

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Lisa’s bright assistant, Zandra testifies that Lisa truly pulls from the relationships she has made in the industry. Her fashion expertise and brand knowledge are reflected in all the unique pieces offered in the store. Lisa puts her heart into researching and selecting all of the ready-to-wear fashion, accessories and housewares by hand. She supports local artisans and thoroughly learns all the brands, so customers can buy confidently from Mint.

Mint features local artisans and high profile brands, like Nicole Richie's House of Harlow accessories

Mint features both local artisans and high profile brands, like Nicole Richie’s House of Harlow Accessories

 

 

 

The boutique features a balance of both high profile labels and more classified brands. Some of the well-known designers include 7 for All Mankind, Splendid and Nicole Richie’s House of Harlow. Mint Boutique also features some designers that are exclusive to Toronto, as well as other unique brands.

 

 

 

 

Among the more exclusive brands available at Mint is Mar y sol, whose bright handbags and accessories are handmade in Madagascar and translate beautifully to summer in the city. Mint Boutique is also proud to offer Alternative Apparel, which is known for easy-to-wear, unisex styles, and its refusal to use harsh dyes and sweat shops.

Mar y Sol’s spring-coloured handbags translate beautifully to summer in the city

Mar y Sol’s spring-coloured handbags translate beautifully to summer in the city

The brand MZ Wallace was the brainchild of two New York design students inspired to create women’s diaper bags to meet the standards of both practicality and style. Designed by women for women, Mint offers several of the Teflon-coated nylon pieces that are even complete with fuchsia interiors to combat the eternal challenge of losing items in the depths of one’s purse.

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Whether the pieces are from well-known brands or local artisans, all of them are meant to last. Mint Boutique is committed to offering the ultimate fashion staples that can be worn and loved forever.

 

 

 

 

 

Also offered on Mint’s shelves are a unique variety of housewares. Artistically shaped oil and vinegar carafes are hand-blown in New York by NYCruets. These elegant pieces are perfectly complimented by cheese boards made by The Toy Maker of Lunenberg. The Nova Scotia based company designs cutting boards using actual planking used in the restoration of the Lunenberg, the Canadian iconic ship that has been pictured on the dime since 1937.

Hand-blown oil & vinegar dispensers displayed beside cheese boards crafted from actual planking used in the Lunenberg restoration

Hand-blown oil & vinegar dispensers displayed beside cheese boards crafted from actual planking used in the Lunenberg restoration

Currently, Mint Boutique is preparing for a pop-up art show on May 16, during which the store will host Toronto artist and designer, Lori Harrison, with her latest work. The idea is to kick off Artfest in the Distillery, for customers to meet the artist, sip some wine at the reception, and enjoy the beautiful artwork and fashion. This art show follows up Mint’s successful Step Into Spring event in March, where the store featured a nail pampering station and the opportunity to explore the shop’s brands with friends.

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Lisa and Zandra of Mint Boutique are excited to bring retail therapy to growing Distillery, and are not deterred by the condo project occurring outside the front door. Since its grand opening, Mint has been welcomed by the neighbourhood’s familial community of creative businesses, tweeting and cross promoting one another online. With Cherry Street being rerouted in the fall, with a new entrance complete with a TTC stop to link the city’s east and west ends, Mint Boutique is set to lie in the heart of the action. The talented women behind Mint are excited to see the Distillery’s restoration and expansion being “done right.” Once it’s complete, they are looking forward to enjoying the full effect of Mint Boutique’s prime location.

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Post written by Alex Franceschini on April 25, 2013.

Segway of Ontario Scenic Tours Tell Old Stories From New Vehicles

Segway of Ontario on Team Buy coupon, group modified discountEvery single day in the spring, summer and fall, and everyday except Mondays in the winter time it’s quite common to see people gliding around the Distillery Historic District on two wheeled vehicles called Segways. These space age human transporters are available for rental at Segway of Ontario, #20 Gristmill Lane, beside the variety store at the base of Pure Spirits condo bldg.

In case you don’t know, a Segway PT (personal transporter) is a two-wheeled self-balancing battery-powered electric vehicle invented by Dean Kamen that first debuted on Good Morning America on 3rd December 2001, after considerable hype and hyperbole including a South Park episode, The Entity which mocked the secrecy and speculation surrounding the product unveiling. Today these vehicles are made at Segway Inc. of New Hampshire, USA and sold all over the world.

Segway is a market leader in small electric vehicle design and production; this company is remarkably different from its competitors in business structure too. The tiny shop here in the Distillery is testament to the unique business model that thrives on letting people test-drive the machine and using scenic tours to let them have a safe, positive, and unforgettable experience at the helm.

managaer of Segway, Jason RizzutiThat’s how and why Segway of Ontario selected the Distillery District as a convenient base of operations in Toronto. The cobblestone courtyards and alleys here are considered private property and off limits to most vehicles except bicycles and handcarts. The Segway scenic tours entice Distillery visitors to glide around the compound and have that unique two-wheeled locomotive experience as they learn interesting facts about the historic property and its whiskey distilling heritage along the way.

Jason Rizzuti holds a sign advertising walking tours on Segway with prices, fees

New drivers spend a few minutes training on the Segway before the tour begins. The experienced guides often make noobs practice their skills by making sharp turns through a row of evenly spaced orange road cones set about four feet apart along Gristmill Lane. This training session is soon followed by a quick spin around the Stone Distillery Bldg block. Then the tour begins in earnest and by the end of it, each driver has a taste of the past and a feel for the future. The tour group can accommodate up to eight participants per tour at a time. Check rider policy and minimum age and weight requirements.

Visitors to the area can schedule or perhaps even catch a previously scheduled Segway assisted scenic tour of the Distillery District from Tuesday to Sun at 11am, 12, 1, 2, 3, 4, & 5pm. The price is $39 per person plus tax and the duration is approx thirty minutes, and reservations are required unless you’re extremely serendipitous and arrive at exactly the right time to join an existing tour of like-minded participants.

Every summer Segway of Ontario generously donates a private Segway tour of the Distillery to the newly crowned Miss Teen Canada World. See 2012 Titleholder Megha Sandhu on a Segway PT in this previous Distillery District blog post. Follow Segway of Ontario on Twitter @SegwayOntario and here is the Segway Ontario Facebook Page.

Gotstyle Fashion Boutique Opens in the Distillery

Gotstyle, Distillery, logoHow many readers have been inside the new Gotstyle fashion boutique in the Distillery yet? The huge 6700 sq ft venue opened in November 2012, just in time to enjoy the Toronto Christmas Market crowds. They had a very merry Christmas, and now the staff is prepping for a Grand Opening event in Spring 2013. In the meantime, the store managers here are breaking tradition and doing something altogether different… They’re selling women’s clothing.

Gotstyle Menswear first opened its doors in 2005, at Bathurst and Wellington, and quickly became one of Toronto’s leading men’s lifestyle boutiques, specializing in high-end men’s fashion. That first store helped transform that rundown neighbourhood into a hip new shopping destination. The venue got a lot of press because it was friendly, unique and effective; that retail outlet sells all manner of men’s designer clothing labels including John Varvatos, Ted Baker, Tiger Of Sweden, , Moods Of Norway, Circle Of Gentlemen, Pyscho Bunny, Strellson, Neuw, Zanerobe, Lab by Pal Zileri, Sand, Tombolini, and Moose Knuckles. And the same brands are now available in the Distillery District too.

Charlotte Jenkins at Got Style in the Distillery DistrictCharlotte Jenkins, the Operations Manager at Gotstyle works with the Design Agency to give the new location its striking appearance. A huge glowing angel with rope light wings presides over the store from the 2nd story balcony. There’s a vintage barbershop, and a billiards table in here, and a groom room is set aside for wedding consultations.

In addition to the men’s clothing lines listed above, this store also sells clothing for women. You can find apparel, bags and accessories for casual, social and business dressing designed by Malene Birger, Rachel Roy, Parker, Designer Remix Collection, Style Stalker, Jenny Bird, Leigh and Luca, J Brand, Paige, Ella, Cuchara, Sashin & Babi, and Rebecca Minkoff. Charlotte Jenkins at Got Style in the Distillery District Charlotte explained to me that they made the decision to sell Ladieswear because of the number of female shoppers in the Distillery. Most of these ladies are pushing baby carriages. Indeed, parents are encouraged to ‘drop and shop’ here too, and while I chatted with Charlotte I noticed two mothers shepherding their toddlers toward an interactive play area before they sauntered off to browse the latest looks.

This mannequin is wearing,

Paul Betenly sport coat, $650
Cold Method sweater, $185
Suit scarf, $95
Adidas Slur pants $150

Located in the heart of the Distillery District, the new Gotstyle store is certain to become a focal point of this well appointed shopping destination. This is the place that people will seek out to buy new clothes and affect a complete style make-over, taking advantage of the in-house Stylists that are on hand to consult and offer good honest advice.

Charlotte Jenkins at Got Style in the Distillery DistrictThe historic building, with its new address fixed at 21 Trinity St. also enjoyed a makeover. The interior was redesigned by a Design agency and then overhauled by Woodbecker before Gotstyle moved into the structure last fall. New design elements were added, including a distinctive herringbone patterned hardwood floor, and durable hardwood shelves and kiosks. Vintage birch and reclaimed wood are mixed with marble accents and contemporary lighting to give a sense of familiarity and comfort. Charlotte tells me that they intend to use the front patio in the summertime and will definitely be employing a live DJ to spin records and make the perfect hipster shopping ambiance.

Social media marketing manager at Gotstyle in the Distillery DistrictThis young man is the voice of Gotstyle social media, which is @Gotstyle on Twitter, and Gotstyle Menswear on Facebook, and Gotstyle on Pinterest too. He’s quite busy blogging on the GotStyle website and morphing his messages into all of these many portals and conduits for communication with the devoted customers.

Come visit Gotstyle in the Distillery,

Store hours and info: Monday – Friday 12pm to 9pm
Saturday 11am to 9pm
Sunday 12pm to 6pm
416-260-9696

Say Media Christmas Party Paints The Fermenting Cellar Red, Dec 6th 2012

SAY Media Party, Dec 6, 2012, in the Fermenting Cellar, in the Distillery DistrictThe 2012 Say Media Christmas Party was held in the Distillery District inside The Fermenting Cellar on Thursday December 6th 2012. It started at 6pm and went until 2:30 and the walls were painted red with excitement and holiday cheer.

Say Media is a digital publishing company that creates exceptionally cool media brands. Through its technology platform and media services, the company enables content publishers to build passionate communities around key consumer interest areas such as Food, Technology and Lifestyle.

Say Media provides the easily measured means by which this planet’s biggest brands are best equipped to engage with passionate audiences.

Content is social currency. It’s what most brands use to build their identities, and it’s what we all trade and share in social networks – good content gives us a reason to communicate with each other.

Great brands and great editors understand that content is a currency and now the lines are blurring on how readers consume content, how they buy things, and how all of the ideas generated from lifestyle content affect an audience’s purchase behavior.

Say Media was established during this time of great transition and has set a new standard for how digital content is created and consumed. Their advanced web portals seamlessly integrate content, community and commerce into a beautiful rich layered experience that is led by editors with strong viewpoints who connect with readers in personal ways. Here are some of these people.

Say Media suppliers and content publishers enjoy food and music in the Fermenting Cellar

Below is Paul Coulter, a search engine optimization genius whom you can follow on Twitter @TorontoSEOfirm

Paul Coulter SEO expert with ladies at Say Media Party in the Fermenting Cellar

Ladies, Geraldine Faruer and Veronica Sky

The Fermenting Cellar and Stone House Catering

server with tray of bbq spare ribs in the Fermenting Cellar

The back bartender pouring wine in the Fermenting Cellar

Originally constructed in 1859 on what was then Toronto’s waterfront, the Fermenting Celler building has now been transformed into the most unique event platform in the Greater Toronto Area. Located on the west side of the Distillery District, there is easy access from Parliament Street, and winter festivals including the Toronto Christmas Market pose no impediment to attending events at this facility.

The buffet table in the Fermenting Cellar

The evening’s festivities were punctuated by performances from The Young Empires, after delicious musical serenades by the talented DJs Keisuke & Xavier.

The disc jockey playing music in the Fermenting Cellar

The Fermenting Cellar can accommodate over 400 people for a sit-down meal, and more for standing. On this Thursday night there were almost 600 people inside the venue, and the heavy timber beams and trusses above the original Kingston limestone walls were lavishly coloured with rich red light. It was a party!

The red light dinner party in the Fermenting Cellar

The 2012 Say Media Christmas Party was a night to remember.

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Hästens is Swedish for Horses, Wool Mattresses and Luxury Handmade Beds

Blue sign on Hastens Swedish bed store in the DistilleryIt was this blue sign outside the north entrance that brought me into Hästens again. Years ago, I used to cut through this store just to get to the other side of the Fermenting Cellar bldg. I didn’t know any better route. Yesterday, a bright blue sign brought me back.

Hästens sells luxury handmade beds. They’re Sweden’s oldest manufacturer of beds – they’ve been in business since 1852, and so its easy to believe they make terrific luxury products. Indeed their beds are famously good, and some folks think they are the best beds in the world. Each mattress and frame is made from sustainably sourced horsehair, cotton, wool, flax, Swedish pine and steel.

Hästens claims to offer the ultimate in sleep comfort, mattress quality, and durability. And their efforts spent making environmentally sustainable products have not gone unnoticed; this company is the first bed manufacturer to have their finished goods awarded with Swedish Swan environmental certification.

black monogramed mat on wood floor Hastens , store, handmade beds, horsehair mattressesOn thing I remember from my short cut days was to always pick up my feet when I came through the north entrance of the Hastens store, because there was a cement rise in the floor there and it was a half step up into the surface of the room. But now I see the hazard has been minimized by the artful positioning of a really thick rug. Hastens means horses in Swedish. While on horseback, the actor Russell Crowe playing Maximus, the General of Rome’s Imperial Legions in Germany, told his troops before the great battle at the start of the movie Gladiator that if they should find themselves suddenly riding in the green pastures of Elysian Fields then they should ride on, for they are already dead. It was so quiet inside this restful store. Too quiet I thought, as I looked around at the conspiracy of comfortable beds. They are like lily pads to my narcoleptic tendency toward noontime naps – yes I steal siestas to gain strength to work all afternoon and evening, and so this store suddenly held an odd fascination. When I looked up I could see I was being observed, by a respectful attendant.

Nicholas Vardon embodies Hastens in the Distillery District

Nicholas Vardon makes up a Hastens bed in the store in the Distillery District of Toronto

I got the sense after talking to Nicholas Vardon that he’d been around since 1852. He knew my every move, and was nodding and waiting patiently to answer questions I hadn’t finished asking yet… and he was dressed perfectly to match the store.

making mattresses, horsehair, wool , flax linens, Swedish pine, Swedish mattress,He showed me a giant crosscut diagram of the handmade mattress composition and told me that the rows of black and white animal fibers are wool and horse hair respectively, and it all works together to regulate the temperature of the bed and a human body. The bed’s unique composition is extremely comfortable and prevents folks getting either too hot or cold in their sleep cycles. It all works so well because the natural fibers breath as they conform to the body as visualized in this graphic poster.

What happens when a child wets the bed? I asked, or worse, what about pet urine? Nicholas nodded and waited for me to finish sketching a nightmare scenario, complete with hand gestures and animal calls, to outline a variety of convenient and inexpensive remedies that are easy choices for Hastens mattress owners to make.

At Hästens, their passion is sleep and their mission is to change the world through sleep. So, to deliver the best sleep to the world, they quest to make and sell the best bed in the world. The best bed on the market is obviously going to be made from only the very best materials available and so by using these components skillfully they proudly deliver to their customers the best sleep ever.

Hästens beds offer deep natural sleep.

After 160 years, Hästens continues to maintain distinction in the industry through focus on quality craftsmanship, natural materials and exquisite design. The Continental Beds are popular for their solid structure, combined with their sense of weightlessness, and they’re pleasing to the eye. The Frame Beds set the standard for style and comfort in Swedish bedrooms, and Adjustable Beds conform to whatever shape you require for relaxing and reading the newspaper or watching TV.

Circular mattress at Hastens, Toronto, Distillery DistrictSleep in a Hästens bed is more restorative and rejuvenating. It brings you natural energy, an improved mood and a more youthful appearance, each night and every day. The benefits of sleep extend into your improved life through greater health and happiness.

Toronto Christmas Market Bed in Hastens

Nicholas Vardon and Shane Bahring were busy getting the store ready for the Toronto Christmas Market

Shane had flown up from New York City and was working double duty to help Nicholas get things ready for the holiday season in Toronto.

luxury handmade beds, wool mattress, Hastens store in TorontoThe two merchandisers are expecting large numbers of people to wander into the venue during the upcoming Toronto Christmas Market. Even though some people might just be taking a shortcut to the north parking lot, they will be impacted by how gorgeous the store looks during the holidays. Good job guys!

the set up at Hastens bed store during the Toronto Christmas marketDistillery blog readers, if you see Nicholas during the Toronto Christmas Market say hello and ask for a special discount.

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Preparing the Distillery District for 2012 Toronto Christmas Market

Silver bells, its Christmas time in the city, and I know that because of the diesel powered cherry pickers and scissor lifts that are beeping all through business hours outside our office window. While we work inside, they’re out there hanging decorations and getting the place ready for the upcoming Toronto Christmas Market that begins on Friday Nov 30th and lasts until Sunday Dec 16th 2012.

Christmas Tree, decorations, professional, market, Toronto, Distillery District

A transformation is occurring here this month as red brick walls grow pine wreaths and sprout ivy, red ribbons and bells, and the courtyard is suddenly bisected by a giant 45 ft tall Christmas tree. On Thursday Nov 8th at 10am the healthy white spruce donated by Trees Ontario was lifted upright and into position by a ginormous boom truck with a 95ft tall extendable arm and cable hoist.

The Distillery gets its annual November Make-Over

One of the big November moments is the annual raising of the Christmas tree, which usually draws a crowd in the courtyard. This year was no exception. What’s more interesting to me is the metal base that holds the tree upright, and I did manage to capture a moment of Woodbecker construction busy digging out the metal base from under the cobblestones. This is what holds the tree straight up in the air, and like the tip of a big cement iceberg, there’s a lot more of the base hidden underground.

Preparing for Toronto Christmas Market in Distillery District

Here they are sweeping off the metal base and getting ready to screw on the adjustable mount for the big tree. That metal base is a piece of modern engineering; it sits below the cobblestones all year long and only sees daylight in November where it surfaces to hold up the Christmas all through the month of December and into January at which time its all buried away under the bricks again.

The galvanized metal body of the base extends down four feet where it attaches to other metal roots and those bottom welds and the whole shaft is reinforced with concrete. I watched them make it the year before last. So take it from me, neither wind, or rain or another errant delivery truck could possibly knock over the big Christmas tree in the Distillery District.
Distillery District preparing for Toronto Christmas MarketThe Christmas tree is certainly the focal point of the Loews’ Toronto Christmas Market but other hot spots include the stage shows and audience viewing area under the clock (which is a good meeting place or a place to meet if you get separated from family or friends btw), and Rudolph’s Reindeer Zoo, and Santa’s house which is always hidden away at the end of a shrub maze that’s guarded by Santa’s roaming elves. There is great shopping, specialty beer and mulled wine gardens, sweets and treats, and all the great Distillery District restaurants

a gingerbread house in the Distillery District in advance of Toronto Christmas Market 2012This Gingerbread house is the first piece of Rudulph’s Reindeer Zoo to appear… the fences are next.

Inspired by the Old World, the Toronto Christmas Market showcases the cuisine and holiday traditions of the New World. This free annual event captures all of the charm of a European Christmas Market, while showcasing unique and local handcrafted products, food and beverages. Family friendly entertainment includes musicians, carolers and children’s choirs, and holiday themed stage presentations.

More news and updates and profiles to come soon in regards to 2012 Toronto Christmas Market.

Outer Beauty, Abstract and Traditional Images at ARTA Gallery

Photographer at ARTA Gallery, Steve LevinsonBy now I’m sure everyone has been to ARTA Gallery at least once; the place is revered for being among the very first tenants of the Distillery District, and for being such a unique space with so many great walls, and for hanging the biggest and most exciting names in contemporary art on those walls. On Friday November 9, from 5-9pm ARTA will be hosting a fine art photography show called Outer Beauty by Steve Levinson.

ARTA Gallery does these opening receptions really well. There’s sure to be lots of food and drink and a room full of interesting and successful people ready to share the experience. These evening events are perfect for new lovers and come highly recommended as a good date night destination, or a place to scope out other art lovers in the district if you’re single. Don’t worry if you can’t make the reception because the gallery will be hosting these dreamscapes and fugitive weathers and atmospheres until November 20th.

 Chroma at ARTA Gallery, Steve Levinson, Nov 7This is Steve Levinson’s first major exhibit in Toronto in ten years! And there will be lots of people on hand to welcome him back to the walls.

Steve will be on site on the weekends if you want to ask questions or get pictures with the genius beside his work.

About Steve Levinson

Steve Levinson took up photography in the 1970’s, and after following other artistic pursuits he returned to his camera in year 2000. He’s good at it, and now we get to see how good.

John Reeves of RCA claims about Steve’s photography, “some of the best work I have seen in years.” Another John Bentley Mays of National Post described, “Levinson has used his camera as cameras often want to be used: as creators of dreamscapes, as traps for fugitive weathers and atmospheres we can hardly see, but only sense.” Looking at the photo titled Sprite, his work is very dreamy indeed. It evokes feelings of a life stage or meaning that is beyond reality.

Looking at Steve’s works titled Chroma and 7th Line it’s no wonder his work is represented in over 100 private collections. Prominent designers such as Brian Gluckstein, Greta Valen and Michael Doyle select his work when they are sculpting stylish interiors for their rich and famous clients all over the world.

Steve Levinson’s creativity reaches beyond photography, but it’s important to note that he is in fact a practicing physician. He’s also a former jazz dancer and choreographer, musician, magician and wine educator. How many resumes do you see with those qualifications? You may recognize Steve Levinson from television shows and news programs. The guy’s been up and down the dial on a variety of programming as a medical commentator. Cool huh?

ARTA GAllery, Outer Beauty, steve levinson

Steve describes himself as a photographic purist. He uses colour and contrast adjustments to make his subjects jump out of their surroundings, and he takes pride that he rarely uses any digital effects in his images.

Mark your calendars for the opening reception on Friday Nov 9, or take a leisurely stroll through the Distillery District another day, but enjoy this “atmospheric, romantic and abstract” fine art photography show on your next visit.

Email: stevelevinsonphotography @ gmail.com

Web: stevelevinsonphotography.com

photographer at right, Steve Levinson, photographer at ARTA

Jessica Rose, Fashion Designer, Makes Romance Clothing in The Distillery

Fashion designer Jessica Rose knows how to make a woman look good. Employing modern minimalism with the goal of creating an elongated feminine silhouette, her formidable garments work miracles to accentuate women’s best features while discreetly camouflaging problem areas.
Drafting paper templates, for original clothes, fashion designer, Jessica Rose, The Distillery District

author Erica Leibner in Jessica Rose boutiqueInterviewing slender, soft-spoken Jessica Rose in her beautiful, whitewashed Distillery boutique (studio 102 of the Case Goods Warehouse) was an absolute pleasure. That’s because, aside from her clothes being breathtaking, her passion for what she does is contagious. It translates into a positive vibe that mesmerizes consumers.

Clothing design was a natural outlet for Jessica Rose, a ladies wear designer, she grew up surrounded by textiles and patterns in her mother’s studio. She fell in love with fashion from the onset. Following her calling, Rose attended Toronto’s International Academy of Design (where she was the top fashion graduate) and then went on to gain several years’ worth of work experience in the industry. At that point, she made “the big move” by participating in the Toronto Fashion Incubator in 2009, which allowed her to launch the Jessica Rose label.

Drafting fashion, clothes designer, Case Goods Warehouse, Distillery District of Toronto, Erica Leibner with Jessica Rose in her studioFor most body types (ones not void of imperfections, à la Sofia Vergara), Jessica creates dresses, tops, and skirts that are fitted in the arms and busts, and forgiving in the tummy area. “By accentuating just above the waist” she tells me, “you create that polished, styled look and give the appearance of a leaner midsection.” That “wiggle room” allows ladies to go through life a little more worry-free; feeling able to eat that piece of cake or strut their stuff on the dance floor. For taller, slimmer ladies, she suggests wearing tighter clothes and taking advantage of their good fortune (or hard work at the gym!) by highlighting areas others are not advised to flaunt.

In terms of fabric, Rose uses mostly viscose jersey (which – interestingly enough – comes from wood pulp). Breathable, soft-to-the-touch, and machine washable, each item is easy to maintain and great for travel. Unlike what you’re likely to find elsewhere, Jessica Rose offers one-of-a-kind, hand crafted, made with love investment pieces. If you value artistic merit, elegant design, and quality above quantity, Jessica Rose just may be the answer to your “what to wear” prayers.


To learn more, visit Jessica’s website at http://shop.jessicarosedesign.com/.

About the author: Erica Leibner is a freelance writer in Toronto who works on behalf of small, forward-thinking companies and organizations.

Yellow House in the Distillery: Grail Noble and her World Class Event Marketing Company

Once again, CEO and founder of Yellow House Events marketing agency Grail Noble is inducted into the annual PROFIT W100 ranking of Canada’s Top Female Entrepreneurs. Congratulations Grail!

Grail Noble of Yellow House Events in Distillery District

Grail Noble is the efficient CEO of Yellow House Events

Yellow House Events is an event marketing and planning firm that gets brands face-to-face with their target audience. Offering full event strategy, production and marketing services, Yellow House works with clients such as BlackBerry, Revlon, TELUS, Corus, Siemens. Maple Leaf Sports to name just a few of the biggies…

Yellow House Events reception has a picture of Distillery District on fire

The Reception at Yellow House Events

Grail Noble didn’t know I was coming by the office before I arrived at 10am on Weds Oct 3rd, 2012. She had no advance warning, and didn’t wear colourful clothes, or get her hair done any special way that morning. I had no appointment and it didn’t seem to matter. I watched from the door as she got up, interrupted a staff meeting midway through, to exit and meet me. And then she graciously wheeled me around the office and we explored her new office expansion, on the 2nd floor of the big stone Distillery Bldg. This is a very cool space, literally, because on hot days they can now open up the wide doors on the north side of the building, with a view on Cafe Uno’s courtyard below, and get a draft blowing through their entire office. They’re still waiting for bits and pieces of decor in every room, including Grail’s own executive chambers , but Woodbecker is doing a terrific job up here. The Yellow House Office working environment is much larger now, and business is expanding in other ways too.

Because Grail and her company are successful in a weak economy, they really stand out… like a yellow house on a sunny day; business magazine editors, bankers and insurance companies are beginning to take notice. This year Grail was included in 2012 RBC Momentum Awards in a category which recognizes entrepreneurs who have “successfully overcome obstacles and capitalized on opportunities to deliver 10% or more growth year over year for more than three years.” And her free time is increasingly spent talking to bloggers, citizen journalists, newspaper reporters and TV producers eager to profile her exciting career as top female entrepreneur in Canada.

Grail Noble on Marketing and Staging Big League Events

“Great things are done by a series of small things brought together” – Vincent Van Gogh

When painting his beloved yellow house in Arles France, Van Gogh practiced “pointillism”, which is a technique using tiny dots to create colours and images that perfectly blend together to form the bigger picture. Events marketing is similar and these artistic craftsmen are ‘architects of a collective vision’. When her clients bring key stakeholders together in a live, face-to-face format, Grail and her team will ensure it’s a meaningful experience.

“Much like home staging,” Grail begins, “the entrance is really important.” and from that I came to understand that managing guests comfort levels is key to hosting really successful events from a marketing stand point. Grail detailed to me how she endeavours to get attendees in the right place physically and mentally to absorb the message within a few minutes of arriving at the event. The timing is critical. “When people arrive at big events they’re still in their primal brain state, and not yet comfortable”, she explains, ‘its important for them to relax as soon as possible.’

Yellow House Events Staff is Millennial

young creative staff at dynamic setting Yellow House Events A large part of Yellow House’s success in the marketplace is attributed to the youthful dynamic of the staff, both in the office and out in their ‘activations’. They bring lots of fresh ideas to the table.

A corporate culture that cultivates its people results in great client relationships and successful projects.” – Grail Noble.

Yellow House Events office is a very creative work environment, to say the least. This is a really fun place to work, and that attracts a youthful core of well educated employees; many have graduate degrees. Grail tells me its not about the money and having a young staff can present other challenges, to more rigid employers, but her approach is to go with the flow. Young people build their own self propelled attractions using the latest gadgets and digital technology, at Yellow House they bring this innovation to their jobs and are encouraged to harness their personal discoveries.

“Our product is our people. All our people share the qualities that Yellow House values: integrity, creativity, intelligence, kindness, customer service, excellence, hard work and humour.” Grail Noble

Yellow House Events has a Blueprint for Building Lasting Impressions

Yellow House Event Marketing CompanyGrail and her organization don’t leave much to chance. While it is possible for magic to just happen, and extraordinary things can result from random gatherings, Grail believes the delivery of intelligent, measurable events, which are flawlessly executed and enjoyed by everyone, cannot happen without a process. Yellow House Events always follows a particular plan of action , a pattern upon which they layer creative elements, and this formula for success is based on preordained knowledge and extrapolated from ritual learning – a formula that sets them apart from other events hosting companies.

The Yellow House Events marketing process has been tested and built up over a decade of delivering hundreds of successful events each year for demanding, global brands. In that time, this company has learned a thing or two about managing strategy, scope, marketing plan, critical path and the budgets of big events. “You don’t get a second chance in this business.” Grail smiles. “You have to do it right the first time.”

“Time and again we hear that the level of service we offer our clients sets us apart. We believe this is because we love what we do and, above all, we really care about each project and each client.” Grail Noble

Follow Grail on Twitter @GrailNoble and maybe LIKE up Yellow House Events on Facebook to find out the latest happenings and field activations produced by this exciting events marketing company.

Leif Benner, Goldsmith in Toronto

Leif Benner makes custom wedding rings in Toronto; he’s a modern day goldsmith who uses state of the art technology and equipment, high purity gold and silver, and morally safe diamonds and other colourful gems in his work. Plus he’s a real nice guy who shares unit 108 – 15 in the Case Goods Warehouse with Traven, his younger brother and right hand man.
goldsmith in toronto, custom wedding rings

I was surprised when Leif told me he was a goldsmith. We were just two strangers fixing our coffees in Balzacs, when I asked him his business. I shouldn’t have been surprised… The Distillery District is like a renaissance village full of creative professionals with all manner of unusual vocations. Meeting a world famous goldsmith at the sugar station in the coffee shop is nothing special around here.

But Leif is special. When he told me he was a goldsmith, I immediately thought of Benvenuto Cellini and Cellini’s boastful autobiography that I read in college.

Then I remembered that Cellini wrote a lot about his apprenticeships and the various guilds and patrons that shaped his art in Florence Italy in the mid 1500s. So how does one go about becoming a goldsmith today?

Benner completed his formal education in the Jewellery Arts program at George Brown College, but like most successful artisans, he’s a product of artistically talented parents and was encouraged to make things with his hands at a very early age. He remembers being inside his father’s art studio and making his first objects d’art from wood scraps found on the shop floor.

silver, garnet necklaceLeif graduated George Brown’s three-year program as an award-winning honours student, and was immediately accepted as an Artist in Residence in the metal studio at the Harbourfront Centre in Toronto. He spent three years at Harbourfront and really grew as an artist there because he was able to refine his technical skills while participating in several group shows at the Centre’s galleries. Back then Leif was also a regular contributor to the Toronto Outdoor Art Exhibition at Nathan Phillips Square, where not just anyone can participate; you have to apply to a committee to earn a vendors license.

Traven Benner is brother The Distillery Historic District became home to the business in 2003. Leif applied and was accepted as a working / retail goldsmith studio on the main floor of the Case Goods Warehouse. His brother Traven now works here too, and specializes in intricate wax carving used in the lost wax casting process.

There’s a process to ordering and buying custom wedding rings that involves artistic sketches and wax molds so that each customer knows exactly what they’re getting before its wrought.

In regards to the historic property Leif writes, “The energy and excitement onsite is contagious as the artist community here pulls together to make it a must-see Toronto destination.” And there’s no doubt, Leif Benner as resident Goldsmith is part of the appeal.